Creative / Scripting
A great concept and an outstanding script can captivate your audience and profoundly affect what they think, feel and do.
At VCSvideo, every idea we offer and every word we choose we develop from a solid “communication theory” standpoint. Before we even think about creating great-looking images or outstanding sound, we’ll discuss your specific audience and your specific goal. Then we’ll develop a concept and script that will form the “blueprint” of a production in which every element is designed to achieve that goal.
Whether the appropriate approach is conservative or avant-garde, abstract or concrete, serious or hilarious, we’ll apply the classic elements of persuasion…logic, credibility and emotion… in exactly the right proportions to deliver a program that’s on message and on target.