Build Awareness

It's the company that can build a relationship with its customers that will succeed. Video and multimedia can help establish and maintain these relationships. It is a proven way to relate directly to your viewer, an approach that is at the heart of relationship building.

Customer How-To Video What it is: A program geared toward a specific interest, such as a hobby. Programs on horse racing, model trains or how to make a cabinet are examples. Who uses them? Any company can benefit from them. Who watches them? With all of the new television channels and the explosion of the web, broadcasters are hungry for programming. It could be shown on a cable channel or on a web channel, sent via direct mail to households, or sold at a retail store. How you can use them: If you work in a field of special interest, such as horse racing, making models or building your own furniture, programs of this type can be great PR for your company. They can also be a source of added income, or a vehicle for overt or subtle advertising.
VIDEO NEWSLETTER What it is: A periodic program about your company filled with news and features, much like a print newsletter or magazine, only better. It captures the viewer with the dynamic sights and sounds of video. Where they are shown: Typically sent to a house, to a business, shown in a lunchroom or lobby, or broadcast on your company intranet. Why you should use them: Think of a print newsletter and imagine how much more dynamic information you can pack into a video. It is designed to tell your customers or employees what's new, what's interesting and what you are doing for them. It builds your image and customer or employee loyalty.
VIDEO NEWS RELEASE What it is: News programs are always looking for material. A Video News Release (VNR) is a news story that you create and send to news stations. It can incorporate shots of your product or service, testimonials or comments from your clients and/or staff. It has the overall appearance of stories seen on the nightly news. Where they are shown: On television news, either local, regional or national depending on the scope of its interest and to whom it was sent. Why you should use it: It's great PR at a relatively low cost. You control what is being said about your company, not an outside news crew that knows little about your organization. Plus, the media time is free. Some of our client's VNR's have gone to CNN, Good Morning America, and a host of local stations.